Promoting the sights and natural beauty of the gardens with seasonally relevant content was an effective way to generate social engagement and drive ticket sales.
For World Literacy Day, READ wanted to celebrate the young women they help learn to read. This LinkedIn post contributed to end-of-year fundraising that eclipsed $30,000.
READ Global wanted to tell compelling stories of the impact their teams were having in rural communities, further isolated by COVID. This post generated double their average engagement rate to [...]
As part of Resilient Cities Network’s relaunch, I developed a series blogs and promoted them on social. The engagement from experts on this LinkedIn post contributed to half a dozen new [...]
As part of Resilient Cities Network’s relaunch in 2020, I developed a series blogs and promoted them. This Tweet leveraged a grabbing caption and graphic to generate 400% more engagements [...]
As part of Resilient Cities Network’s relaunch in 2020, they asked me to develop a series blogs and promote them on social. This Facebook post contributed to a campaign that generated [...]
When the Arboretum added a second day to the Food and Wine Fest, with an additional event, we turned to Facebook to generate excitement and exposure, garnering over 100 engagements and supporting [...]
Instagram enabled us to leverage food hashtags and foodie influencers in the region to sell tickets to the spring Food and Wine Festival. This post contributed to selling out the event online [...]
When the AR game Pokemon Go premiered, the Arboretum had a narrow window to capitalize on being a fun place for guests to play the game. I created this post, which went “viral,” [...]